29 de março de 2009
27 de março de 2009
Digamos que prefiro o ambiente da selecção...
Amanhã celebrar-se-á às 20h30 (hora local), em mais de mil cidades por todo o mundo, a Hora do Planeta.
Estas centenas de cidades vão desligar as suas luzes durante 60 minutos e Lisboa integra, pela primeira vez, esta iniciativa.
Contudo, às 20h45 (apenas quinze minutos depois do início da Hora do Planeta) começa o jogo Portugal - Suécia, decisivo para o apuramento para o Mundial 2010.
Bem... era uma boa iniciativa... Para o ano há mais, certamente!
Estas centenas de cidades vão desligar as suas luzes durante 60 minutos e Lisboa integra, pela primeira vez, esta iniciativa.
Contudo, às 20h45 (apenas quinze minutos depois do início da Hora do Planeta) começa o jogo Portugal - Suécia, decisivo para o apuramento para o Mundial 2010.
Bem... era uma boa iniciativa... Para o ano há mais, certamente!
15 de março de 2009
Dumb Smarters
1 de março de 2009
Interact first
"When there were old-school parking meters in New York, quarters were precious.
One day, I'm walking down the street and a guy comes up to me and says, "Do you have a dollar for four quarters?" He held out his hand with four quarters in it.
Curious, I engaged with him. I took out a dollar bill and took the four quarters.
Then he turned to me and said, "can you spare a quarter?"
What a fascinating interaction.
First, he engaged me. A fair trade, one that perhaps even benefited me, not him.
Now, we have a relationship. Now, he knows I have a quarter (in my hand, even). So his next request is much more difficult to turn down. If he had just walked up to me and said, "can you spare a quarter," he would have been invisible.
Too often, we close the sale before we even open it.
Interact first, sell second."
Retirado DAQUI
One day, I'm walking down the street and a guy comes up to me and says, "Do you have a dollar for four quarters?" He held out his hand with four quarters in it.
Curious, I engaged with him. I took out a dollar bill and took the four quarters.
Then he turned to me and said, "can you spare a quarter?"
What a fascinating interaction.
First, he engaged me. A fair trade, one that perhaps even benefited me, not him.
Now, we have a relationship. Now, he knows I have a quarter (in my hand, even). So his next request is much more difficult to turn down. If he had just walked up to me and said, "can you spare a quarter," he would have been invisible.
Too often, we close the sale before we even open it.
Interact first, sell second."
Retirado DAQUI
Subscrever:
Mensagens (Atom)